When starting Imber Water Distillers, we wanted to not only help our customers have healthier, happier lives, but also contribute to improving the wellbeing of others around the world. We believe that businesses like ours can be agents for change.
From the first conversations we had around building a business together, the founders of Imber (Fede and John) agreed that starting a business provided us with an opportunity to do some good in the world. Our products themselves are ‘good’ for those who buy and use them – but we wanted to amplify that impact, and help bring benefits to those less fortunate.
For us, it made perfect sense to find a way to create a positive social impact which had clear links to the purpose of our business – providing people with the best water they can get.
This is why we have decided to pledge 1% of our profits to supporting charities like WaterAid. By selling water distillers, we help bring clean drinking water to communities around the world where this is the greatest challenge.
We will make this donation at the end of each financial year.